Advertising & Marketing

Digital Transformation: Bringing Your Business to a Higher Level

Two of the most reputable universities in America (even the world) made studies about digital transformation, as businesses thrive to survive in the world of technology.  On a study conducted by the Center for Digital Business of the MIT (Massachusetts Institute of Technology) and the Harvard Business School, established the notion that only 1 out of 3 companies around the world has an effective (digital) transformation scheme.

What is it?

Digital transformation is the change that is related with the use of digital technology. It is also thought to be the third degree in taking on digital technology tools (digital competence and digital usage are the other two). Being the third and last degree, this means that before it is achieved a company or business needs to go through the other two stages to achieve it. In other words, in order to achieve a positive digital transformation, the company needs to have digital competence and the right usage of digital technology.

How will it impact my business?

Digital technology can bring your business to the next level. This is because it has a very wide coverage of fields that utilizes it. Here are some areas that you might improve on when you fully utilize digital technology to its maximum potential:

·         Business activities such as operations, marketing, human resources, customer service and administration

·         Business processes such as management, optimization and process automation

·         Business model

·         Relationship in the business ecosystem

·         Assets: both tangible and intangible

What should I do to achieve it?

As stated above, in order to attain it you need to be digitally competent, and of course, you should be using digital devices correctly. In addition to that, a good digital transformation strategy must be planned ahead of time and should be executed flawlessly. The usage of machine learning algorithmsmust be studied as well to predict the market easier. On top of all that, marketing blogs and other marketing news sources should be considered and studied from because you can learn a trick or two from them. read more

Advertising & Marketing

Set of SEO Elements eCommerce Websites Ought to Possess

It’s certainly unquestionable that SEO solutions for eCommerce websites are integral. Having said that, lots of eCommerce sites are still skipping out the most vital SEO methods and SEO reseller services.

Don’t get overshadowed by your competitors. Get SEO reseller services and use these five elements on your website ascend your revenues to fantastic peaks:

Meta Tags

Title tags as well as meta descriptions, especially, are two of the most helpful forms of meta tags.

  • Title Tags

If you wish to streamline the title for SEO functions, but also give significant details to the individual, the title tag is your solution. The title tag also assists individuals who launch many different tabs distinguish these conveniently.

  • Meta Descriptions

An appealing meta description tag is more inclined to draw visitors who are searching for outcomes on the SERP. If your meta description tag shows clearly what they are seeking, then there is a more elevated probability they will head to your website.


When it goes to establishing links, it concerns the quality and not the wide variety.

Backlinks contribute to informing Google who is to look for. So, you should create a couple of high-quality backlinks that lead to your website—this is more known as link building. It’s looked into as a celebrated SEO solution. Visit us at Ryan Deiss

How do you develop links? Anyone could begin by means of:

  • Calling blog writers inside your sector
  • Sending a newsworthy item with regards to an eager organization
  • Generating top notch, “shareable” web content
  • Creating an elegant and efficient item website.

All those abovementioned are going to influence customers to post and share links that go back to your website. An SEO expert will then do the magic through other off-page SEO factors.

Social Media

Social media marketing isn’t a direct ranking variable. On the other hand, it really influences ranking.

Brand names that produce high-quality materials are more probable to become dominant around socials. Individuals post and share on any social media website and link back from time to time, hence the websites’ rankings are influenced.

Moreover, it allows you to build an online community and boost your web page’s posts. If you set up a sturdy exposure on Facebook, as an example, you can grow your brand name’s authorization. read more

Advertising & Marketing

Top Reasons Why Consumers Prefer Online Food Ordering

Brian GaisterTechnology has changed everyone’s way of life. Ordering basic necessities like food is now a click away. One example is the recent success story of Foodem when it launched its new platform and $600,000 angel funding investment. If you plan to build your own startup business, think of an idea that will easily attract investors like Brian Gaister to provide your company with angel funding.

When Foodem first launched its beta app in November 2010, it only caters to local restaurants, mid-sized distributors, local farms and food manufacturers. Positive feedback from key clients like chefs, select restaurateurs, and restaurant managers has prompted Foodem’s CEO and founder Kash Rehman to expand Foodem’s platform, making sure to implement enhanced features. You can read about the recent Foodem news at for more details.

When planning to have your own online food distribution business, you can create your own Foodem platform like what CEO and founder Kash Rehman did or connect with Foodem directly so your clients can have more options to choose from. Before you talk to an angel investor like Brian Gaister regarding your proposed online food distribution business, make sure to find out the type of food that most consumers buy. You can also check for top reasons why some consumers prefer online food ordering compared to visiting actual diners to have a meal.

Online Menus are Easier to Navigate

One advantage of an online menu is its ease of access. No need to flip large hardbound menu covers just to select a meal. It would even save you on printing costs if your menu is posted online for consumers to browse. Even if they might not immediately buy anything, knowing about your food choices will give them an idea about your price range and make any comparison.

Drives More Revenue

There is a reason why investors like Brian Gaister will turn their heads your way when you consider food and water startup business. They would even be more interested if you provide your consumers with the means to order online. If clients do not feel pressured to wrap up their order in favour of other customers waiting in line, they are more inclined to explore other food choices and end up spending more than when they order through phones or in person. read more

Advertising & Marketing

Jewish Community Services: Why Giving Back Is So Important

In this mad world, everyone should have a support group. Communities exist to gather individuals who want to help and eventually spread inspiration among larger groups. That’s why accomplished leaders and influencers, such as Brian Gaister BGS, should give back to these communities.

Communities are foundations—and they should be sturdy

Religious communities may have different practices and traditions, but most of their core beliefs are unified. They usually indicate the same message—loving your neighbor. Giving love to your fellow men and women is one of the most significant elements that minorities should cultivate. To sustain this, communities must be sturdy.

Communities are the foundations of the larger scales of communities such as churches and the cities. Taking care of the Jewish community is a great small step to inspire hope among larger groups of people. If you’re a business leader or an affluent influencer who believes the latter, then you can start by contacting The Associated in their website,

Cultivating Camaraderie in Baltimore’s Jewish Communities

The Jewish community in Baltimore is one of the oldest and largest Jewish groups in the US. The groups date back as far as 1906. It lasted long because willing volunteers and influencers collaborated in cultivating camaraderie among Jews living the American Jewish life.

Since 1969, The Associated has strived to provide the community needs of Jewish immigrants in Baltimore. The agencies and programs they help and support are directed towards those who are in need. Such initiative is important as most of who can benefit are the youth, the elderly, and the poor.

The Help Cycle

Why do business owners have to give back to communities?

It helps them, as well. It’s a cycle when looked at from a bigger-picture lens. Besides building a respectable reputation, business owners can also gain valuable connections and networking during community service. Philanthropy is one element that every company culture should adopt. read more

Advertising & Marketing

Social Media Marketing: Do I Need One for My Business?

Whether you have a flower shop business or a restaurant, the key to adding traffic to your website and attracting potential customers is to have the right marketing strategy. In today’s innovative world, marketers have a low-cost and easy means to advertise products and services and that is social media. The social media marketing Brisbane has provides exceptional results when it comes to increasing brand awareness. If you need a digital marketing company that turns your marketing vision into reality, a company called Digital8 have digital marketers that will push you and your business to the top of the search engines.

If you are not quite sure if you need to run to a online marketing firm to take care of your business’ social media needs, here are 5 advantages that might help you make up your mind:

1.    Add traffic to your website

If you don’t have the right marketing strategy, your website will only be limited to your usual customers. With the help of social media marketing firms, you’ll be entertaining customers from different marketing segments. If you ever need to find the best web design in Brisbane, you can start your journey by visiting this website: http//

2.    Improve your rank on search engines

With technology dominating in today’s generation, everyone searches for the information they need on the internet. If you want your business to be first on the list of SERPs, the social media marketing Brisbane has will help you improve your rank and will work hard to put you on top.

3.    Advertise products and services at a low cost

If you wish to advertise your products or services on the internet, it means that you only need to hire a web design company to take care of it for you. You no longer have to spend on large billboards or print flyers to have your brand acknowledged by everyone.

4.    Improve brand awareness

When you first had your website made, all you seemed to do was to answer customer queries and complaints. Did you know that you can do more than just entertaining customers? You can also state in the product or services that you offer and the type of business that you have. Doing this will allow you to inform everyone about your business, and getting the social media Marketing Brisbane has will improve brand awareness. read more

Advertising & Marketing

Getting the Right SEO Consultation: A Guide for Beginners

You’ve probably already heard of the benefits of SEO. However, you’re still clueless on where you’re heading to. The first thing you may have thought about is: is there an SEO consultant I can get worthy advice from?

Well, there are indeed SEO consultants. If you’re in Oregon, there are a couple of SEO mavens who can give stellar advice—but hiring the right SEO consultant is the challenge.

Don’t look for the perfect advice, get the best consultation from the right SEO consultant.

Image result for SEO consultant

SEO Consultancy vs. SEO Firms

There are times when you’re confused on who you should hire: a consultant or a firm? To avoid confusion between the two, just see it this way: consultants help you perform SEO, while firms do the job for you.

Knowing the difference between the two is crucial. This prevents you from wasting revenue and delaying growth because you chose the wrong service.

If you have in-house marketing and IT teams, you might only need an SEO consultant. They can provide services, but usually, when you already have people to do SEO, a consultant only works with your team and start fixing issues from there. Meanwhile, SEO firms can also advise, but generally, they do all the dirty work while you wait for exceptional results.

Nonetheless, each has their pros and cons. Determining what you need will help you choose the better service for your business.

Meanwhile, if you’re thinking of hiring a consultant in Search Commander SEO Portland, then read on: Click here Search Commander, Inc.

What an SEO consultation should give you:

Instant evaluation and In-depth evaluation

The right SEO consultation includes two services that precede it: an instant evaluation and an in-depth evaluation. An instant evaluation may be through a usually free phone call from the consultant or an online report on your domain.

The phone call will be scheduled through a consultant’s website. You will discuss your company’s situation and then they will give you a brief but concise primary advice.

Meanwhile, the online report will be run by the consultant’s website to test your domain’s ranking factors and to give you an SEO site review as well. The consultant will then explain the results. read more

Advertising & Marketing

A look at what’s important and what’s not when it comes to logo design

When you talk about the most recognizable logos in the market today, Apple, Nike and Coca Cola cannot fail to be featured in a credible list. The success of these companies to a large extent is attributed to their magnificent logo designs. Their logos stand out as they possess a distinct look, feel as well as deliver a specific message to their target audience. If you are a business or looking forward to maintaining a blog or are working on a personal brand, then having a logo that sets you apart like the aforementioned is what you need to aim for. This article advises on what you need to do and what not to do when it comes to logo design.

Define and do research on your target market

The main purpose of a logo is to catch the attention of the ideal audience. It needs to be something that’s attractively appealing to them. While you may have your own idea in the head on what to do best, it is better that you consult a firm that offers services of business logo design Melbourne wide for his or her opinion because at the end of the day it’s the needs of the customer that come first. Thus, a skilled second opinion with no vested interests is a worthwhile option. You thus need to allocate some good amount of time in defining your target market, find out their interests as well as their kind of taste so that the result will be something that’s appealing to them.

Set yourself apart

Your best platform to set your business apart from the billions of competitors in the market is to come up with a mind blowing logo design. While you may be inspired by some of the brands that have preceded you, it’s important that the authenticity of your brand be brought to life. Therefore, step out and have the best logo design in Melbourne.

You need to create sketch before the final product

Just as in any other creative process, you cannot miss the exploration phase when it comes to inventing a logo design for your company. Sketching is one of the best ways of getting what you are thinking of into reality. It doesn’t have to be the perfect logo, just do the sketch. You can mix up ideas and experiment with different ones until you come up with something unique. read more

Advertising & Marketing

5 Profound Ways a Web Design Company Can Help Build and Grow Your Online Business

No matter where you are in this modern world, you will need a website if you want to run an online business and build a relevant, broader audience base for it. In Leicester for example, where competition is fierce, there is no way your business would survive without having an online presence. This means that you will need a professional web design agency to help you observe the best practices in running your site, boost your reputation, and eventually achieve your goals. So, in what ways can such a company particularly help with building and growing your business?

1. They can develop a website that really sells for you.

If you are thinking of creating a website without the help of professionals, then think again. As you can see, it would take the in-depth knowledge and special skills of an expert in ecommerce web design Leicester has to build a site that truly delivers results. He knows exactly which design elements to integrate into your site to capture attention and keep visitors on its pages for long periods of time.

2. They will help create and manage your site’s content.

The popular SEO adage goes, “Content is king,” and professional web designers know this. With their help, you can ensure that you will always be ready to provide relevant and useful information to your audience. Also, you will have people whom you can rely on to systematically manage and grow your site’s content to achieve its ultimate goals. Read more at

3. They can measure results to improve performance.

Competition on the web has dramatically increased over the years, and how your website performs is a very important factor to excel in your niche. Now, professional web designers can tell you whether changes are needed by constantly assessing your site’s performance. Typically, they have the technical skills to perform this task.

4. They can assist you in creating a comprehensive SEO strategy.

Creating an SEO plan for you business is a complex, serious, and unpredictable task. One moment you are recommending a strategy and the next, you will just find out that it is impacted by Google’s ever-changing algorithms. This is why you need expert web developers and designers who can break your strategy down into manageable components to achieve desirable results in your case. Similarly, you should hire the best SEO company Leicestershire has to address all your needs in catering to your users, whether they are on desktop or mobile, and maximise your profit margins. read more