Advertising & Marketing

A look at what’s important and what’s not when it comes to logo design

When you talk about the most recognizable logos in the market today, Apple, Nike and Coca Cola cannot fail to be featured in a credible list. The success of these companies to a large extent is attributed to their magnificent logo designs. Their logos stand out as they possess a distinct look, feel as well as deliver a specific message to their target audience. If you are a business or looking forward to maintaining a blog or are working on a personal brand, then having a logo that sets you apart like the aforementioned is what you need to aim for. This article advises on what you need to do and what not to do when it comes to logo design.

Define and do research on your target market

The main purpose of a logo is to catch the attention of the ideal audience. It needs to be something that’s attractively appealing to them. While you may have your own idea in the head on what to do best, it is better that you consult a firm that offers services of business logo design Melbourne wide for his or her opinion because at the end of the day it’s the needs of the customer that come first. Thus, a skilled second opinion with no vested interests is a worthwhile option. You thus need to allocate some good amount of time in defining your target market, find out their interests as well as their kind of taste so that the result will be something that’s appealing to them.

Set yourself apart

Your best platform to set your business apart from the billions of competitors in the market is to come up with a mind blowing logo design. While you may be inspired by some of the brands that have preceded you, it’s important that the authenticity of your brand be brought to life. Therefore, step out and have the best logo design in Melbourne.

You need to create sketch before the final product

Just as in any other creative process, you cannot miss the exploration phase when it comes to inventing a logo design for your company. Sketching is one of the best ways of getting what you are thinking of into reality. It doesn’t have to be the perfect logo, just do the sketch. You can mix up ideas and experiment with different ones until you come up with something unique.

Keep it simple too

The best logos are those that are made simple. Simplicity doesn’t mean limited space for creativity. It just means being precise yet maintaining detail. Things like the size and the kind of fonts as well as the number of fonts really need to be paid attention to so that they are not over the top, especially when it comes to website logo.

Important things to avoid in logo design include blindly following trends as they are only seasonal and using too big font or the wrong font for the result will be non-cohesive and very unappealing. For more on logos visit